Jólabókaflóð

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By Jennifer Holberg

I read recently about a very charming holiday tradition that is celebrated in Iceland called jólabókaflóð. Literally: “Christmas book flood.”

I learned that most books are bought in Iceland during the fall after every household is mailed a Bókatíðindi, a catalogue of new books.

Come Christmas Eve when gifts are exchanged, everyone receives a book—and spends the rest of the night reading. Which sounds like a very merry Christmas indeed.

The comparison isn’t exact, I realize, but maybe we could think about a blog such as The Twelve as its own kind of “word flood” (or at least a robust stream)—a place where, day in and day out, our collection of writers tries to engage thoughtfully and faithfully with the world around us. A kind of ongoing Bókatíðindi announcing the latest in culture, the arts, religion, and more.

I guess what I’m asking is for you to help make our own version of jólabókaflóð possible for other readers. We’d be most grateful if you’d include us in your end of the year celebrations with a gift to The Twelve to keep the “word flood” coming.

And as they say in Iceland: “Gleðileg jól!

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